Poker and specific poker-related items like poker chips, poker cards and poker sets top the 2007 list of most-searched toys with web users for the third consecutive year. Online interest in poker generates only three percent more searches than the second most popular toy of 2007, Naruto. Pokemon (#3) makes the Lycos Top Toys list for the second year in a row, while Yu-Gi-Oh continues to drop in search popularity, making its last appearance on the list in 2004. Harry Potter (#4) makes its fourth consecutive appearance this year, with the most popular Harry Potter-themed searches centering on Harry Potter games, books, DVDs and Harry Potter puppets.

Two newcomers enter the Lycos Top Toys list of 2007, including Webkinz (#5), doubling in search popularity over the past year, generating 10 times more interest online than Neopets (#9). Also making her debut on this year's list is Hannah Montana (#10). If web search activity is any indication, the most popular Hannah Montana-related gifts this holiday season will include Hannah Montana Dolls. Barbie (#7) continues her run on the annual Lycos list of Top Toys and Video Games, making the Top 10 for the eighth consecutive year. Interestingly, while search interest in Barbie actually drops in 2007, she still edges ahead of the Bratz (#8) Dolls, generating nearly twice as much interest online.

Gaming consoles like Playstation 3, Wii, Xbox 360 and Nintendo Gamecube continue to decrease in search activity for the second straight year, losing more than half of their online search popularity, while the iPod (#6) makes its third consecutive appearance on the Lycos Top Toys list, with the iPod Nano generating the bulk of the search activity.

The Top 10 Most-Searched Toys this holiday season:

1. Poker
2. Naruto
3. Pokemon
4. Harry Potter
5. Webkinz
6. iPod
7. Barbie
8. Bratz
9. Hannah Montana

On the video game front, for the third straight year, a massive multi-player game comes in at number one with RuneScape. Also racking up big points online are Halo 2 and Halo 3, as the sixth and tenth most popular video games based on web search activity. This marks the third year in a row that sports-themed video game Madden fails to score with web users, while mobile and handheld devices like P2P and Nintendo Game Boy continuing their drop in online popularity failing to make the Lycos Top 10 Toys List again this year.

The Top 10 Most-Searched Video Games this holiday season:

1. RuneScape
2. The Sims
3. WWE Smackdown
4. Mortal Combat
5. World of Warcraft
6. Halo 2
7. Grand Theft Auto Vice City
8. Resident Evil
9. Gundam Crossfire
10. Halo

The online toy, department and specialty stores seeing the biggest jump in search activity over the past month include:

1. Amazon
2. Target
3. Toys R Us
4. Gap
5. Best Buy
6. Walmart
7. eBay
8. Circuit City
9. Abercrombie & Fitch
10. Barnes and Noble