The things you're searching for.	September 28, 2000

Hot Topic: David Blaine We knew David Blaine had been on TV again as soon as we scanned last week's search traffic logs. The evidence was scattered everywhere: David Blaine, David Blaine magic, David Blaine levitation, David Blane (sic)... Lots of people get on TV, but Blaine really seems to stir people up. He's a self-styled "street magician" and his specials on ABC have made him a rising star. Every time he appears we see searches for him spike. Blaine has the MTV generation angle down pat: he's hung out with Leonardo DiCaprio and dated tortured warbler Fiona Apple. (Last week Blaine got 10 times as many searches as either one.) His most famous gag was spending a week buried alive in front of Manhattan's Trump Towers in 1999. Result: he's inspired fan pages in the U.S. and overseas. After his September 16 appearance on ABC, Blaine almost cracked the Lycos 50 last week. He got about the same number of searches as perennial powerhouses like Korn and Metallica. He also got 20 times as many searches as his idol, Houdini. That's fast company. And about 7% of last week's Blaine searches mentioned levitation, which seems to be his signature trick. For more sleight of hand, we invite you to check our index to magic sites online.

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